Raleigh SCORE has been working with Adam Wright and The Wright Sauce, LLC. to develop a marketing strategy, its overall business plan and raise needed capital for the launch of their barbecue sauce business and leverage the opportunity presented by Adam’s appearance on the 9/12/13 airing of the Supermarket Superstar TV show. On this show The Wright Sauce will get national exposure as it competes with two other barbecue sauces. The ultimate winner will be decided by food industry experts. Raleigh SCORE has brought its local chapter and national expertise to Adam’s assistance in this effort. An excerpt from a recent news article on Adam follows.
Adam Wright once attended a party with his perfected-family barbecue sauce, and the result changed his life.
“It was a hit, and everyone was begging me for the recipe,” Wright said. “People were so crazy about the sauce that after they ran out of the meat I served it with, they were dipping anything from celery to Doritos in it. That is when I knew I was on to something big.”
The Roanoke Valley native and 1998 Roanoke Rapids High School graduate took that experience all the way to cable television. He will be featured on Thursday’s Supermarket Superstar, Lifetime’s competition series that gives everyday Americans the chance to prove they have the next great product consumers will love. The program airs at 10:30 p.m.
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