At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and announcements have become a core component of those campaign choices.
Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- Campaigns in general: what is a campaign, types of newsletters
- What to write about in your newsletter or announcement and how to consider using images
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together
- What types of additional tools might be useful
Take this workshop to learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
CLICK HERE to take the “Campaigns That Drive Action: Newsletters And Announcements” Online Workshop, right now!
About the Presenter: Ron Cates
Ron Cates is a digital marketing expert with Constant Contact. He is an ace marketing consultant with a special focus on email and social media. An award-winning business leader, Ron has developed a broad range of solutions for marketing professionals, small businesses, and nonprofit organizations; helping strengthen their customer and donor relationships. Ron is one of the country’s leading digital marketing experts and the nation’s most popular digital marketing presenter. As a presenter, Ron is renowned for his unparalleled expertise and enthusiasm. But he is revered for his ability to convey the most advanced marketing technology concepts in an entertaining style that can be easily understood by all.