“Location, location, location” is critical for marketing your brick and mortar store, but successful email marketing relies on “content, content, content.” What you say and how you say it (tone, date & time, frequency) create the foundation for attracting and engaging your audience.
Constant Contact’s Stephen Robinson offers detailed tips for creating content, such as:
- How many links create the most engagement
- How to turn questions into high open-rate subject lines
- Use of graphics, pictures and video to make your emails interesting and share-worthy
- Re-purposing of content across multiple platforms and more
This is the second part of the “Power of the Inbox” webinar series. In Part 1, The Right Ways to Do Email Marketing, Stephen covered the basics of effective email marketing. Together, these two webinars will give you the insights, structure and tools to make your email marketing fast, easy and effective.
CLICK HERE to take the “The Power of the Inbox – What to Say, and How to Say It” Online Workshop, right now!
About the Presenter:
In addition to serving as Director of National Organizations and Regional Director for Illinois, Steve Robinson is Constant Contact’s educational marketing expert in Illinois. He has educated more than 50,000 small businesses on behalf of Constant Contact since joining the team in 2007.
In Partnership with:
Constant Contact provides email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — to help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals.