Digital Marketing Trends In 2018

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? Join us as we explore the top trends that small businesses should be paying attention to and some simple…

How To Get High-Paying Clients

How To Get High-Paying Clients

Why work for low-paying clients when, for the same amount of work, you can have high-paying clients? In this lively and valuable online webinar replay, USA TODAY’s small business columnist Steve Strauss will show you how and where to find bigger, better and higher-paying clients and customers.   Additionally, you will learn how to: Pitch…

20 Things No One Tells Millennials About Entrepreneurship

With the successes of Mark Zuckerberg and Evan Spiegel, it’s easy for millennials to become enchanted by the idea of becoming an entrepreneur. Their dreams are becoming reality—according to recent studies, millennials are starting businesses at younger ages than previous generations. However, millennials should know the harsh truths about entrepreneurship before starting a company. In…

Build An Authentic Brand To Increase Your Bottom Line

Branding isn’t a ‘nice-to-have,’ but a ‘must-have’ to be competitive in today’s market. Don’t get jaded by get-rich-quick-schemes and fly-by-night tactics that promise overnight results. True branding is strategic, authentic, and it impacts every facet of your business. During this online webinar replay with Senior Brand Advisor, Steven Picanza, you’ll learn about branding trends including:…

Video Marketing Made Easy

Videos are now a digital marketing must. Nearly 50% of consumers say they’ve made a purchase as a result of watching a video on social media, and video will account for over 80% of internet traffic by 2020. But the thought of making videos can be overwhelming. Rest assured that ANYONE can create them. Expensive…

4 Ways To Market Your Business Locally

Need tips on how to make your small business stand out in your neighborhood? Get insider marketing tips and inspiration from Amanda Brinkman, Chief Brand Officer at Deluxe and creator and co-host of the acclaimed series, “Small Business Revolution – Main Street.” In this online webinar replay, you’ll learn how small businesses like yours have…

How To Steer Clear Of Accidental Discrimination When Hiring

With every new hire, your objective is to select the most qualified person for the job. Yet you’re also responsible for supporting a fair and diverse workforce – and for upholding anti-discrimination laws by the Equal Employment Opportunity Commission (EEOC). Whether intentional or not, hiring practices that discriminate against protected applicants could lead to serious…

Simplifying Social Media For Solopreneurs

Social media might be the last thing on the minds of time-strapped solopreneurs or freelancers. But with a well-planned strategy, even the self-employed can make the most of these powerful, and free, marketing tools. On this online webinar replay, Donna Amos, founder of Solopreneur Solutions, will share what she has learned while working with hundreds…

Making Smart, Ethical Business Decisions

We often read of businesses that fail due to bad decisions, sometimes related to unethical choices. Even the most ethical business owner can make what seems to be a small mistake, but it ends up destroying a company. During this online webinar replay Ed Perry will explain causes of bad decision-making and arm you with…