Communication is Key to Keeping Employees Motivated

Communication is Key to Keeping Employees Motivated

Getting ready to hire your first employees? Congratulations! You’re contributing to the long-standing role of small business as the primary generator of new jobs in the U.S., not to mention enhancing your locality’s own economic profile and your customer service capabilities as well. There’s no shortage of administrative issues you’ll have to consider—payroll, work hours,…

How To Become Your Own Boss Workshop

How to Become Your Own Boss

Have you always wanted to be your own boss? Before you quit your job to pursue your dream, you need to create a plan to fire your boss first. In today’s business environment, small business owners have even less time to hit it big with their target customer. The key to success is not only…

EmailMarketingAutomation-8-25-14

Email Marketing Automation

According to DMA Interactive, 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts. Growing and converting your email is still one of the biggest missed opportunities I see with all my clients. Companies tend to give up once they send…

SmallBusinessMarketing-8-20-14

Small Business Marketing is a Multi-Faceted Effort

People often equate marketing with advertising and sales. But it’s much more than that. Marketing encompasses everything your small business does to identify, attract, serve, and retain profitable customers. It also involves the added value your business brings to customers—the inherent quality of your product or service, the efficiency of your processes, even the convenience…