Branding Your Business Online

Branding Your Business Online

It is critical that you represent yourself online. More than 90 percent of consumers turn to the Internet for information about businesses and products. That’s why it’s critical the business you’ve built is represented online in the way you want. In this 1-hour webinar sponsored by Verisign, learn the key steps in branding your business…

Planning Can Help A Family Business Succeed And Survive

Planning Can Help A Family Business Succeed And Survive

According to the U.S. Small Business Administration, family businesses comprise 90 percent of all business enterprises in North America, and 62 percent of total U.S. employment. So why are there always so many warnings about going into business with relatives? Though some examples of imploding family businesses have been exaggerated by reality TV shows, operating a…

8 Trends Every Business Owner Should Be Watching

8 Trends Every Business Owner Should Be Watching

Hear from one of the country’s leading small business journalists about what trends are happening right now that you, as a small business owner, should take advantage of or avoid. Rod Kurtz will offer his unique perspective as a writer who interacts with hundreds of entrepreneurs about what’s hot and what will be changing soon. Join…

Don't Take Cash Flow For Granted

Don’t Take Cash Flow For Granted

Without oil, your car won’t run. Without water, your plants will wither. And without good cash flow, your small business is almost certainly doomed. Yet despite its importance, cash flow is relatively simple to monitor and manage. It comes down to making certain that more cash enters your business than exits your bank account. The…

GettingBetterCustomers-5-21-14

The Secret To Getting Better Customers

A key to success in business is attracting the right customers for your business. “The Secret To Getting Better Customers” is a roadmap for choosing, attracting and cultivating those right customers. In this session we’ll give you practical tips and tools: Why More Is Not Necessarily Better Who Is Your Better Customer? How to Make…

SmallBudgetAdStrategy

Make A Big Impression With A Small-Budget Ad Strategy

Unless customers know about your store, product, or service, they’re not likely to give you much business. The key to raising awareness for many small businesses, is a well-crafted, cost-effective advertising strategy. Too often, however, the word “cost” seems to stand between many a small business and that desired customer base. The most familiar and…

Cultivate Customer Loyalty

Cultivate Customer Loyalty

Every successful sports team has a “go-to” player, someone who can be counted on to perform and deliver whatever is needed in specific situations. As a small business owner, you want your firm to be a “go-to” resource for your customers, the place they’ll turn to whenever they need a certain product or service, regardless…