SmallBusinessMarketing-8-20-14

Small Business Marketing is a Multi-Faceted Effort

People often equate marketing with advertising and sales. But it’s much more than that. Marketing encompasses everything your small business does to identify, attract, serve, and retain profitable customers. It also involves the added value your business brings to customers—the inherent quality of your product or service, the efficiency of your processes, even the convenience…

HowWellIsYourWebsiteWorkingForYou-8-13-14

How Well is Your Website Working for You?

Blogs, Tweets, and other types of social media may be the hottest tools for reaching customers today, but the Website remains the centerpiece of every small business’s online marketing strategy. Not only do many of today’s customers expect businesses to have Websites, they have certain expectations about what those sites provide. The sites have to…

From Business Planning To Growth Planning

From Business Planning to Growth Planning

Experts agree that regular business plan reviews are essential once your small business is up and running. It’s always helpful to revisit and revise your projections, and make sure the factors behind them remain accurate. But as your business evolves, there are sure to be more influences on what you do and the customers you…

10 Payroll Mistakes That Cost Businesses Money

10 Payroll Mistakes That Cost Businesses Money

Each year, businesses pay millions of dollars in compliance penalties to government agencies. And those agencies are becoming ever more vigilant about enforcing regulations. This free workshop will help you take the necessary steps to: Stay on top of changing payroll, employment, and benefits regulations Comply with federal and state legislation Avoid needless penalties and…

Put the Spark Back in Your Small Business

Put the Spark Back in Your Small Business

“If it’s not broken, don’t fix it,” is a familiar saying. But just because your small business seems to be getting by in a challenging economy doesn’t mean there’s no room for improvement. Flat sales aren’t always entirely out of your control. But does your business need a full-scale makeover to get things going? Or…