Build Social Media into Your Marketing Strategy

Build Social Media into Your Marketing Strategy

A survey of small business owners by the online networking and promotional service Manta.com found that 90 percent are actively engaged in social networking sites, while 74 percent perceive social networking as valuable, if not more so, than networking in-person. What’s more, nearly half of the respondents said gaining and targeting prospective customers is the…

Lively Web Copy Makes for a Lively Small Business

Lively Web Copy Makes for a Lively Small Business

Even in today’s high-impact, visual-driven marketplace, words still matter. And the words with the potential to have the biggest effect on your small business—both positive and negative—are on your website. Website copy differs from brochures and other documents in several ways. Because visitors’ attention spans are usually limited, you have to grab and hold their…

Brand Your Small Business to Make a Lasting Impression

Brand Your Small Business to Make a Lasting Impression

Consumers today are increasingly bombarded with information, yet have less and less time to process it. That’s why every small business needs a brand—a fundamental message or impression about its products or services that punches through the clutter and anchors itself in the customer’s memory. Just how important is branding to a small business? Longtime…

The 10 Most Effective, Least Expensive Marketing Strategies to Increase Sales in 90 Days

The 10 Most Effective, Least Expensive Marketing Strategies to Increase Sales in 90 Days

Too many businesses struggle to consistently generate leads and close sales. They are constantly scrambling to find their next customer and close their next sale. Now you can take control of your own business future by implementing one of ten systematic marketing strategies to quickly increase your sales. Learn from Wall Street Journal best-selling author…

How To Develop A Business Plan In Six Easy Steps Workshop

How to Develop a Business Plan in Six Easy Steps

A business plan is an essential road map for business success, but few small businesses ever complete a plan due to over-complicated approaches that entail too much theory, writing and detail. This webinar will give you pragmatic, straightforward tools for setting goals, developing action plans for achieving them, measuring how you are doing on an…

How to Really Start Your Own Business

How to Really Start Your Own Business

Everyone has a dream and it’s time to follow yours. In this online workshop, experts from SCORE share starting your own business success secrets, including focusing your business idea and where to look for small business financing. CLICK HERE to take the “How to Really Start Your Own Business” Online Workshop, right now! Presenters: Steve…

Communication is Key to Keeping Employees Motivated

Communication is Key to Keeping Employees Motivated

Getting ready to hire your first employees? Congratulations! You’re contributing to the long-standing role of small business as the primary generator of new jobs in the U.S., not to mention enhancing your locality’s own economic profile and your customer service capabilities as well. There’s no shortage of administrative issues you’ll have to consider—payroll, work hours,…

How To Become Your Own Boss Workshop

How to Become Your Own Boss

Have you always wanted to be your own boss? Before you quit your job to pursue your dream, you need to create a plan to fire your boss first. In today’s business environment, small business owners have even less time to hit it big with their target customer. The key to success is not only…