Understanding Business Credit

Understanding Business Credit

Accessing capital to fuel expansion or fund working capital needs is an important part of running a small business. As a result, business owners need to understand how their credit profile works…both their personal credit score and their business credit profile. If you’ve ever wondered why lenders want to know your personal score, we talk…

Use Caution When Storing Data In The Cloud

Use Caution When Storing Data In “The Cloud”

Businesses used to fret about sensitive documents, often keeping stored under lock and key in safes, desks, or file cabinets. Today, so much data is exchanged electronically that hard copies are usually produced only when necessary. But the need to protect this information is more important than ever, particularly since so much data is being…

When It Comes to Online Copy, It Pays to Write It Right

When It Comes to Online Copy, It Pays to Write It Right

The Internet offers any number of ways for small business owners to connect with current and potential customers…websites, blogs, e-newsletters, social media…the list goes on and on. However, none of these tools will be effective without thoughtful, well-written copy. Choosing the right messages about your products or services, and the right words to convey them,…

Don't Be Satisfied With So-So Results From Your SEO Strategy

Don’t Be Satisfied With So-So Results From Your SEO Strategy

Once upon a time, being “found” in cyberspace was just about all most small businesses wanted. Usually, with a search engine optimization (SEO) strategy that encompassed using some well-placed keywords, your website would start appearing in a search engine’s results list. With more customers making greater use of search engines to locate products and service…